Sony has just announced that its newest addition to the acclaimed G Master full-frame lens lineup, the Sony FE 50mm F1.4 GM Lens (model SEL50F14GM), is now available for pre-order. This e-mount lens boasts a premium 50mm prime lens that is packed into a remarkably compact and lightweight design, making it an ideal choice for photography enthusiasts.
The FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master series, even at F1.4. This lens is suitable for a wide variety of uses in both still and video, including portraiture, landscape, travel, and wedding.
Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific, stated, “At Sony, we continually listen to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up. This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”
Sharp Imagery and Beautiful Bokeh
One of the most significant selling points of the FE 50mm F1.4 GM is the advanced optical design and elements unique to Sony’s top-of-the-line G Master series. The design and manufacturing stages control spherical aberration, which contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture, and sharp realism is offered throughout the maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios, including making portrait subjects stand out from their surroundings.
In addition, the FE 50mm F1.4 GM’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is 1.9x faster than conventional models with the same specifications. The lens delivers naturally rendered bokeh with an 11-blade circular aperture and maintains sharp realism throughout the maximum aperture range. It is ideal for a variety of shooting scenarios, including making portrait subjects stand out from their surroundings, thanks to the deep and creamy bokeh at F1.4.
The FE 50mm F1.4 GM is also remarkably compact, making it an excellent lens selection for gimbal and drone operation. It is only 80.6 mm in diameter, 96.0 mm in length, and 516 grams in weight, making it 33% lighter and 15% less volume when compared to conventional models with the same specifications. This lens’s intuitive design helps provide creators with maximum workflow efficiency while shooting. The lens also has a dust and moisture-resistant design that provides peace of mind when shooting in challenging outdoor conditions.
Intuitive Operability and Outstanding Reliability
The FE 50mm F1.4 GM also features an iris lock switch, which is the first ever to be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.
The FE 50mm F1.4 GM also features advanced optical technology that includes an XA (extreme aspherical) element, three ED (extra-low dispersion) glass elements, and Nano AR coating. The combination of elements helps the lens achieve outstanding resolution, maintaining it even at the maximum aperture of F1.4. The XA element, in particular, plays an instrumental role in minimizing aberration and achieving high corner-to-corner resolution.
In summary, the Sony FE 50mm F1.4 GM lens is an exceptional addition to the G Master series, providing creators with a versatile lens that is compact, lightweight, and delivers outstanding image quality. Its advanced optical technology and design help achieve beautiful bokeh and sharp realism, while its fast and precise autofocus system makes it an ideal choice for reliable content creation. Whether shooting portraits, landscapes, or weddings, the FE 50mm F1.4 GM is sure to be a go-to lens for many photographers and videographers.
FE 50mm F1.4 GM Price and Availability
Order the FE 50mm F1.4 GM now for PHP89,900 and receive a free Peak Design Slide valued at PHP4,500! This pre-order promotion is available at all Sony Authorized Dealers across the country from March 3 to April 9, 2023. For further information, please visit https://www.sony.com.ph/microsite/lenspreorder/ or follow @SonyPhilippines on Facebook and Instagram for updates.
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